Yale Mental Health Facility Rebrand

Goodlife is a group project focusing on an inclusive campus. Through our research, we found that Yale's well-being facility, 'The Good Life Center,' needed to be revamped and expanded. The rebrand of Goodlife brings art, color, and positivity to the Yale campus to reach students and increase their well-being. The diversity of the student body is spotlighted, cultivating a more inclusive environment for the whole campus. Illustrations, poster design, merch and murals by Aby Heemskerk, logo design and wayfinding by Boris Schneersohn, brand style guide development/social media and web design by Chloe Farlow. Interactive exhibition by Eleanor Malecki.